Will online ordering replace home cooking?
With the coronavirus lockdown keeping restaurants closed and would-be diners at home, takeaway food options are booming in India, and there are signs that the shift toward home-delivered food is here to stay. However, do not fire your cook yet? We all need a job during these crisis-driven times!
Ordering food online has become so popular and inexpensive that it may soon edge out cooking at home as the preferred way to get a meal on the table. When time is factored in, a meal ordered online could close in or beat the cost of home-cooked food.
Four factors that point in this direction are mentioned below:
- Increased ease of delivery: Apps like Uber Eats, Zomato, etc. are making online food delivery affordable, convenient, and efficient.
- More personalization offered in ordering food online: Consumers can decide on cuisines that they would prefer on any given day-the options are limitless.
- An influx of virtual restaurants:Cloud kitchens or commercial cooking facilities that have no physical dining space and cater only to deliver orders placed online are projected to become a $2 billion industry in India by 2024-that is up from $400 million in 2019.
- Improved data usage by eateries:Improved data analytics are helping restaurants to analyze and convert data points into meaningful insights, which can help improve menus, staff training, restaurant policies, and even marketing campaigns.
As lives get busier, one of the first daily tasks that tend to take a hit is making home-cooked meals from scratch.Online ordering is growing rapidly as apps like Uber Eats make it possible to order from restaurants that previously did not offer delivery. Calling online food delivery, a “megatrend” is an understatement,as it can be an important part of our subsistence and sustenance.
TraQiQ offers a Last mile delivery (software) product called TraQSuite which enables a complete distribution engine. It is architected to manage thousands of task workers across multiple geographies to deliver products and services to the users.The mobile apps enable data sharing, validation and measure customer satisfaction.